Netflix, the company founded on the concept of watching movies at home, has become increasingly comfortable exploring theatrical releases. Previously, a handful of movies like Roma and The Irishman were given very limited theatrical releases to make them eligible for award consideration. Later, movies like Glass Onion and Frankenstein were given slightly wider releases, and then KPop Demon Hunters changed everything in 2025.
Initially released on streaming, it found success in theaters with sing-alongs and other special screenings, proving that fans are willing to trek to theaters for the right story. Now, one of Netflix’s biggest upcoming bets is doubling down on the theatrical strategy with an unprecedented release for the streamer — one that means we’ll all be waiting a little longer to see it.
