Netflix users knew this day was coming, but that doesn’t make it any less painful. The streamer has now begun retiring its cheapest ad-free subscription, known as the Basic plan.
The news was first confirmed back in January that Netflix would be scrapping the Basic plan in select regions in Q2 2024. Subscribers have taken to social media platforms such as Reddit to lament a notification on their Netflix account explaining that the "Basic plan has been discontinued" and they have until July 13 to “choose a new plan to keep watching."
