
Netflix’s yet-to-be-launched ad-supported tier won’t offer the company’s full library of content at launch according to Netflix executives who discussed the plan during the company’s Q2 earnings call (PDF). Specifically, Netflix’s original content might make up the bulk of the tier’s options; which, depending on how you feel about a show like Snowflake Mountain, could be a deal-breaker.
This move could be seen as a direct response to studios looking to renegotiate their deals with Netflix now that they know the streaming service and Microsoft could try and place ads on top of their shows, Protocol writes.