This year has not exactly been one to write home about for Netflix. As such, the streaming company circled back to the idea of introducing a lower-cost membership tier, featuring advertisements, earlier in March. However, the reality of integrating ad-support into its business model still seemed like a distant move considering CFO Spencer Neumann stated that ads, while not an impossibility, were not part of the plan.
As reported by The New York Times though, two Netflix employees speaking under the condition of anonymity described an internal message that detailed a plan to introduce an ad-supported subscription during the final three months of the year. This sudden course correction, after years of aversion, arrives during a particularly rocky time for the entertainment brand.
