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Kent Gibbons

Netflix Retains Top Ranking in Survey of ‘Must-Keep’ TV Brands

Gaite Jansen as Luna in Netflix original series Happy Ending.

Netflix maintained its top slot in an annual survey of “must-keep” TV services amid an overall rise in consumer perceptions of streaming brands. Netflix has topped this survey of U.S. consumers for at least four straight years, ahead of ABC, CBS, Prime Video and Hulu in the top five, with NBC, Fox, Disney Plus, ESPN and HBO Max (now just Max) in this survey of 1,400 people age 12 and over, conducted in May.

Solutions Research Group noted upticks for Paramount Plus and Peacock, which rose to numbers 11 and 12 on the list, respectively. CNN, Fox News Channel, USA, Nickelodeon, FX, MTV and Telemundo showed positive momentum and Food Network is back in the top 15 from No. 20 a year ago. HGTV and History remained as Nos. 18 and 19, while Discovery fell outside the top 20 for the first time since the survey tracking began in 2007. AMC came in at No. 43, having fallen from its all-time high ranking of 12 in 2018.

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