In a rapidly evolving entertainment landscape where streaming giants vie for dominance, Netflix Inc. (NASDAQ:NFLX) sustained leadership in viewership underscores its pivotal role in shaping the future of digital content consumption.
Netflix remains the world's leading paid SVOD (subscription video on demand platform) by viewership, according to BofA Securities.
The Netflix Analyst: Analyst Jessica Reif Ehrlich reaffirmed a Buy rating and price target of $1,490.
The Netflix Thesis: The company is likely to report its second-quarter results broadly in line with guidance, while currency impact could lend "modest upside" due to the dollar weakening during the quarter, Ehrlich said in the note.
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Netflix could report earnings of $7.05 per share, slightly higher than the guidance of $7.03 per share, she added.
“Squid Game” season 3 had the best 10-day viewership in Netflix’s history, with 106.3 million views, the analyst stated.
"The remainder of the 2H slate should continue to build on this success with the return of high profile shows (Wednesday & Stranger Things), new releases (Frankenstein, Happy Gilmore 2, etc.) as well as live events (Álvarez vs. Crawford, NFL on Christmas, etc.)," she further wrote.
NFLX Price Action: Netflix shares were down 0.14% at $1260.24 at the time of publication Tuesday, according to Benzinga Pro.
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