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Netflix Password Rule Pays Off, Triggers Unprecedented US Subscriber Growth In Oversaturated Market

Netflix United States Antenna Anthony Russo Kevin Mazur New York

NEW YORK, NEW YORK - JUNE 12: Anthony Russo speaks onstage during Netflix's Extraction 2 New York Premiere at Jazz at Lincoln Center on June 12, 2023 in New York City. (Photo by Kevin Mazur/Getty Images for Netflix)

LOS GATOS, Calif. — Netflix correctly predicted an increase in revenue and accounts coming from its clamp down on password sharing.

According to research firm Antenna, California-based Netflix has experienced a significant surge in daily sign-ups for its U.S. service since implementing stricter measures last month.

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One subscription that gives you access to news from hundreds of sites

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FL Declares Emergency in 25 Counties as Gulf Depression Could Become Season's First Hurricane, Residents Warned

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