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The Guardian - US
The Guardian - US
Entertainment
Jesse Hassenger

Netflix or Paramount: who would be the best new owner of Warner Bros?

Harry Potter And The Prisoner Of Azkaban, a Warner Bros movie
Harry Potter And The Prisoner Of Azkaban, a Warner Bros movie. Photograph: © Warner Bros. Entertainment, Inc.

It’s not unusual for a corporate merger to take months and months to actually finalize, but even by those standards, the bidding for ownership of Warner Bros Discovery has been drawn out. Netflix made a deal to buy the Warner Bros side of the company – its studio and streaming businesses – late last year, but Paramount Skydance has been undeterred, aggressively pursuing what it claims to be a better offer for the entire WBD operation. After several failed attempts at a hostile takeover, WBD is considering a final Paramount offer, to which Netflix will have the opportunity to counter. What we have is what learned cinema scholars might refer to as an Alien v Predator situation, in honor of Disney’s acquisition of 20th Century Fox: whoever wins, we lose.

That is to say that for cinema devotees, casual viewers and people working in the film industry, the ideal outcome would be for Warner Bros to continue as its own entity: an entertainment company making movies and TV series. But that’s clearly not going to happen – nor are any number of relatively superior options floated last year, like the idea of Apple, who worked with the studio on the global smash and Best Picture nominee F1, buying Warner instead. They are still a massive corporation, but they have shown a willingness to spend on major (and theatrically released!) projects like Martin Scorsese’s Killers of the Flower Moon and Ridley Scott’s Napoleon, and have such a thriving business in other areas that they could afford to run Warner as a real studio, trying to continue the company’s recent hot streak.

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