In February, Netflix, Inc. (NFLX) enacted a price reduction for its subscription plans in selected countries. Simultaneously, the company announced a plan to crack down on password sharing by subscribers, implemented across over 100 nations by May. This tightening of account security seems to be bolstering user growth.
While its recent moves represent opportunities, uncertainties remain as Chief Financial Officer Spencer Neumann recently said the company isn’t expecting dramatic growth in average revenue per member this year, while its advertising initiative is “not that material yet.”
