
Barely a month after gently threatening everyone with both an ad-supported subscription tier and laying the hammer down on all you degenerate password sharers out there, Netflix let it be known to investors that the streaming platform might need to roll out one or both contingency plans in the near future. As frustrating as that might be for all of us, Netflix has a pretty decent excuse for it: the company has already seen a net loss of about 200,000 paying users this year alone — the first decrease in 10 years. What’s more, that figure is expected to climb to 2 million users by mid-year.
"Our revenue growth has slowed considerably," Netflix revealed to investors yesterday. “Our relatively high household penetration — when including the large number of households sharing accounts — combined with competition, is creating revenue growth headwinds.”