Netflix just made a huge deal for people who want to see their movies in theaters, and this could change a lot for creators and audiences moving forward. Earlier this year, the conversation started up again as people really wanted to see Netflix put some of these great films into theaters across the United States and beyond. Now, the streaming giant has signed a deal with AMC to put KPOP Demon Hunters back on the big screen for singalongs on Halloween weekend. This is great news for fans of the biggest pop culture moment of the year, but there’s more significance dancing under the surface here.
KPOP Demon Hunters’s theatrical release is one of the biggest stories of the year for the movie industry. Netflix has been a complicated subject for a lot of observers because the company prioritizes the at-home viewing experience over theatrical. (As you would expect for a business that was built on shipping DVDs to folks houses, and then to streaming movies from the couch.) But, as time has gone on, more high-profile directors have found themselves in the house of TUDUM. Oftentimes, they would love to see their movies get the massive theatrical run that some other directors enjoy. But, there was no mechanism to do that.
