Netflix waved goodbye to nearly one million subscribers during the spring, with tougher competition and soaring inflation squeezing budgets in households.
The April to June contraction of 970,000 accounts, announced on Tuesday as part of the business' second-quarter earnings report is by far the companies largest loss in that time frame in their 25 year history.
Although, it could have been much worse for the TV and movie streaming platform, with forecasters anticipating some two million leaving in the quarter itself.