It’s safe to say people are not thrilled about Netflix’s crackdown on password sharing. When the rules were announced about Netflix’s password situation, subscribers were not pleased, and things might get worse. Now, with the streamer set to implement these new guidelines in the United States and the United Kingdom companies who offer bundles with the company are being warned that they should expect some backlash when the initiative officially rolls out.
Netflix will reportedly put this initiative in place by asking customers to set a primary location. This means people who live within a given household can use the same account. However, if an account has someone outside that primary location using Netflix, the account holder will be emailed about it and the “interstitials” related to it. This notification system will be used in all major markets, including the United States and the UK, and backlash is expected, the Financial Times reported.
