LOS GATOS, Calif.—In a push to get more consumers to sign onto its ad-supported tier, Netflix has dropped its least expensive ad-free plan. Netflix's cheapest plan is now Standard with Ads, which costs $6.99 a month.
The basic ad-free tier, which cost $9.99 a month, has been dropped in the U.S. and the U.K. It was earlier shut down in Canada.
