Netflix’s recent use of generative AI to create a building collapse scene in the sci-fi show El Eternauta (The Eternaut) marks more than a technological milestone. It reveals a fundamental psychological tension about what makes entertainment authentic.
The sequence represents the streaming giant’s first official deployment of text-to-video AI in final footage. According to Netflix, it was completed ten times faster than traditional methods would have allowed.
Yet this efficiency gain illuminates a deeper question rooted in human psychology. When viewers discover their entertainment contains AI, does this revelation of algorithmic authorship trigger the same cognitive dissonance we experience when discovering we’ve been seduced by misinformation?
