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Sarah Chaney

Netflix is killing this subscription loophole amid rumors of another price hike

Netflix logo with cover art for movies and TV shows on a black background behind it.

Netflix used to be the obvious solution for those wanting to ditch their cable service, but with some of the company's recent decisions, this move might not be so obvious anymore. In addition to price hikes and password-sharing crackdowns, Netflix is now ending subscriptions paid for through iTunes, a loophole that's allowed many users to pay $9.99 for years (via The Verge).

Apple made in-app subscriptions possible in 2010, but Netflix initially didn't want to pay a 30% cut to Apple, so the company held out on adding in-app subscriptions until 2015. You could only subscribe in the app via iTunes until late 2018, when Netflix changed its mind and revoked in-app subscriptions. If you were one of the lucky few to subscribe between 2015 and 2018, the subscription amount was grandfathered in—until now.

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