
What you need to know
- Starting July 13, Netflix's $11.99 ad-free plan will be discontinued for customers, and they must choose between a $6.99 plan that features ads versus a more expensive ad-free plan.
- This change is currently impacting users in the UK and Canada and will be expanded to other countries in Q2.
- Despite rising subscription costs, Netflix's memberships rose by 16% in the first quarter, reaching 269.6 million.