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Android Central
Android Central
Technology
Nandika Ravi

Netflix is cutting its cheapest ad-free plan for some users

Netflix Home.

What you need to know

  • Starting July 13, Netflix's $11.99 ad-free plan will be discontinued for customers, and they must choose between a $6.99 plan that features ads versus a more expensive ad-free plan.
  • This change is currently impacting users in the UK and Canada and will be expanded to other countries in Q2. 
  • Despite rising subscription costs, Netflix's memberships rose by 16% in the first quarter, reaching 269.6 million.
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