
What you need to know
- Netflix announced that it plans to introduce even more ads on its service, such as in its Clips feed and podcasts.
- During its Upfront event, it stated that its ads now reach "250M global monthly active users," but it looks like it wants to put the pedal to the metal.
- Netflix's Q4 2025 saw a notably 16% YoY increase, but it also reported a major revenue increase, thanks to ads; however, price hikes still happened in March.