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The Guardian - UK
The Guardian - UK
Entertainment
Mark Sweney

Netflix hit hardest in Britons’ post-Christmas ‘subscription cull’

You, on Netflix
You, on Netflix, was the third most popular show in the UK. Photograph: John P Fleenor/NETFLIX

British households stopped paying for almost 170,000 streaming services in three months of the year, as increasingly budget-conscious consumers embarked on a post-Christmas “subscription cull” that hit market-leader Netflix the hardest.

While TV fans flocked to hit shows The Last of Us, Clarkson’s Farm and You – the three most popular shows on subscription video-on-demand services in the first three months – 7% of British households cancelled at least one service in a new year spending cut.

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