British households stopped paying for almost 170,000 streaming services in three months of the year, as increasingly budget-conscious consumers embarked on a post-Christmas “subscription cull” that hit market-leader Netflix the hardest.
While TV fans flocked to hit shows The Last of Us, Clarkson’s Farm and You – the three most popular shows on subscription video-on-demand services in the first three months – 7% of British households cancelled at least one service in a new year spending cut.