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Fortune

Christiaan Hetzner

Netflix hikes prices after adding nearly 19 million new sign-ups in Q4

Netflix Richard Greenfield United States CNBC

Characters from Netflix Squid Game at the stadium ahead of the Premier League match between Tottenham Hotspur FC and Liverpool FC in December. (Credit: Catherine Ivill—AMA/Getty Images)

Netflix will raise prices across the board for its U.S. customers, banking on the appeal of a new season of Stranger Things to draw in more viewers. “They’re leaving the rest of the industry in the dust,” says LightShed Partners analyst Richard Greenfield.

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