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Benzinga
Benzinga
Business
Ananya Gairola

Netflix Courts YouTube Stars To Feed Its 'Hungry Audience Waiting To Be Entertained' — Co-CEO Ted Sarandos Hints At Premium Platform Edge Amid Creator Gold Rush

Netflix

On Thursday, Netflix Inc. (NASDAQ:NFLX) said that it will be interested in partnering with top YouTube creators—but only if their content aligns with the company's premium streaming standards and monetization model.

What Happened: During the company's second-quarter earnings call, Wells Fargo analyst Steve Cahall asked whether Netflix sees an opportunity to bring YouTube stars exclusively to its platform, especially as YouTube currently leads in U.S. TV viewership share.

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