Netflix is considering bringing in adverts for some subscribers and cracking down on password sharing amid a drop in customers for the first time in a decade.
The streaming service is also pondering a clampdown on password sharing. Netflix estimates around 100 million households around the world regularly watch for free by sharing accounts with friends.
Netflix's customer base fell by 200,000 subscribers in the first quarter of 2022, despite expectations that it would add 2.5 million customers. It is Netflix's first drop since it became available around most of the world. Its projections forecast another loss of 2 million subscribers between now and June.