Netflix have issued a new update after customers were confused over their latest account sharing changes.
The streaming giants are starting to implement new plans to crack down on users sharing their passwords. Netflix bosses told shareholders that over 100m households engaged in account sharing.
The business claims those sharing accounts "undermines the long-term ability to invest in and improve Netflix, as well as build our business". It vowed to crackdown on the issue globally.
READ MORE: Netflix shares full plans for cracking down on sharing passwords
But the rollout of the new rules got off to a chaotic start. Initial plans which required users to log in on their home WiFi once a month or risk their account being blocked were met with backlash from subscribers, with many threatening to cancel their accounts.
Netflix claimed the plans were shared in error before deleting them and sharing a new, revised version of the update. The director of product innovation, Chengyi Long, said: "We’ve always made it easy for people who live together to share their Netflix account with features like profiles and multiple streams.
"While these have been hugely popular, they’ve also created confusion about when and how you can share Netflix. Today, over 100 million households are sharing accounts — impacting our ability to invest in great new TV and films.
"So over the last year, we’ve been exploring different approaches to address this issue in Latin America, and we’re now ready to roll them out more broadly in the coming months, starting today in Canada, New Zealand, Portugal and Spain. Our focus has been on giving members greater control over who can access their account."
They added: "We value our members and recognize that they have many entertainment choices. A Netflix account is intended for one household and members can choose from a range of plans with different features. As always, we’ll refine these new features based on member feedback so that we continue to improve Netflix in the years ahead."
How Netflix users can manage people's access to their accounts
Netflix went on to list five ways in which users can manage peoples' access to their account. They are as follows:
Set primary location: Netflix said they will help members set this up, ensuring that anyone who lives in their household can use their Netflix account. The idea is that setting the account's primary location will ensure that anyone living within that household can freely reap the benefits of the Netflix subscription.
Manage account access and devices: Members can now easily manage who has access to their account from the new Manage Access and Devices page. With just one click, members can choose to log out specific devices that they may not want to hold their account information anymore.
Transfer profile: People using an account can now easily transfer a profile to a new account, which they pay for — keeping their personalized recommendations, viewing history, My List, saved games and more.
Watch while you travel: Members can still easily watch Netflix on their personal devices or log into a new TV, like at a hotel or holiday rental.
Buy an extra member: Members on our Standard or Premium plan in many countries (including Canada, New Zealand, Portugal and Spain) can add an extra member sub account for up to two people they don’t live with.
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