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Daily Record
Daily Record
Lifestyle
Zoe Delaney & Lucy Farrell

Netflix boss confirms adverts will be introduced to platform

Netflix Ted Sarandos Cannes Lions

A Netflix boss has confirmed reports that adverts are coming to the streaming giant in the near future.

Speaking at the Cannes Lions advertising festival, co-CEO Ted Sarandos announced that the company has begun meeting with potential advertising clients ahead of the big change.

Earlier this year, the network took a hit by losing around 200,000 subscribers in the first quarter of 2022, with expectations for more to leave in the months after, reports the Mirror.

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