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Lifestyle

Ramon Lobato, Associate Professor, School of Media and Communication, RMIT University

Netflix and other streaming giants pay to get branded buttons on your remote control. Local TV services can’t afford to keep up

Netflix SBS On Demand Disney Hisense LG Prime Video Samsung ABC iview Sony Stan

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If you’ve bought a new smart TV in the past few years, you’ll likely have a remote with pre-programmed app shortcuts, such as the now ubiquitous “Netflix button”.

These branded buttons offer one-click access to select apps.

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