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TechRadar
Amelia Schwanke

Netflix and HBO Max were the big 2025 Emmys winners, but Apple TV+ was the real victor for me

Netflix HBO Apple TV+ HBO Max Emmy Emmys
Seth Rogen holds the Outstanding Lead Actor in a Comedy Series award for The Studio onstage during the 77th Primetime Emmy Awards at the Peacock Theatre at LA Live in Los Angeles on September 14, 2025.

The buzz from the 2025 Emmys has by no means dissipated yet, with Netflix, HBO Max, and Apple TV+ all still basking in the afterglow. All three – coincidentally all on our best streaming services list – had critically-acclaimed shows win big, but there’s more to this story than just numbers.

Sure, Netflix and HBO Max were the standout winners: HBO Max bounced back from last year’s 14 wins to take home 30 awards, while Netflix also jumped from 24 wins in 2024 to 30 this year. Meanwhile, Apple TV+ wasn’t far behind, rising from just 11 wins last year to an impressive 22.

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