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Fortune
Fortune
Sasha Rogelberg

Netflix and Amazon Prime are using AI algorithms that hide content from some users, media executive says

Jyoti Deshpande, wearing a burgundy jacket, speaks lifting on hand in the air while gesturing with the other. (Credit: Iman Al-dabbagh—Fortune)

Artificial intelligence may be changing how content is made, but its bigger impact on media is how the technology is altering who is able to access that content, one media executive said.

Jyoti Deshpande, a film producer and president of media and content business at Indian conglomerate Reliance Industries, said during a Sunday panel at the Fortune Global Forum in Riyadh that AI-powered algorithms on streaming platforms are limiting some audiences from watching certain shows and movies.

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