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The Independent UK
The Independent UK
National
Via AP news wire

Netflix aims to curtail password sharing - and bring in ads

Copyright 2017 The Associated Press. All rights reserved.

An unexpectedly sharp drop in subscribers has Netflix considering changes to its service that it has long resisted: Minimizing password sharing and creating a low-cost subscription supported by advertising.

The looming changes announced late Tuesday are designed to help Netflix regain momentum it's lost over the past year. Pandemic-driven lockdowns that drove binge-watching have lifted while deep-pocketed rivals such as Apple and Walt Disney began to chip away at its vast audience with their own streaming services.

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