With the sporting world’s attention on another major women’s sports event 7,000 miles away in Australia and New Zealand, the Netball World Cup has – until now – been mostly overlooked.
So much so, news that Vitality dropped out from its title sponsor role “following negotiations” just two weeks before the start came and went with little noise. Fortunately for the 10-day tournament, which will tread new ground as the first to be held in Africa, the damage done by the health insurer’s departure has been minimal with the South African telecommunications giant Telkom and retailer Spar agreeing to fill the void. Duct tape on kits and equipment will be the only reminder of Vitality’s fleeting commitment to the event.
