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Fortune
Fortune
Peter Vanham, David Meyer

Nestlé's wartime investment in Ukraine is a corporate lesson in 'living up to your beliefs'

Nestlé Paul Bulcke Ukraine Peter Vanham
Paul Bulcke, chairman of Nestle SA, gestures as he speaks during a panel session on the closing day of the World Economic Forum (WEF) in Davos, Switzerland, on Friday, Jan. 25, 2019. (Credit: Jason Alden—Bloomberg via Getty Images)

Good morning, Peter Vanham here, filling in for Alan.

Some companies like risks. Others don’t. And then there’s Nestlé, the consumers goods company that makes things like Nespresso, KitKat, and baby formula. The Swiss giant announced this week it is investing $43 million in the construction of a new food factory in Ukraine. The plant will be located in the west of the country and produce food both for local consumption and European export.

What drove the 156-year-old company to invest in Ukraine: bravery, or just good business sense?

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