Nestlé's price rises went ‘too far’ with burdening consumers and ultimately turning them away, chairman admits

paul bulcke speaking (Credit: Jason Alden—Bloomberg/Getty Images)

Unrelenting inflation in the aftermath of the pandemic forced consumer companies like Nestlé to hike prices. But the Swiss company may have gone too far.

Nestlé has already started to course-correct, having cut marketing and advertising expenses to control costs during the high inflation period. But the consumer giant’s chairman believes more needs to be done.