With its bright yellow wrapper a Breakaway was a UK school lunchbox favourite in the 1980s, but now life is finally imitating art with Nestlé confirming that it is “taking away” the chocolate-coated biscuits for ever.
The final batch will roll off the Swiss food firm’s production lines this month, with the decision blamed on dwindling sales of the 54-year-old brand. “We know fans will be disappointed to see it go,” said a Nestlé spokesperson. “We have seen a decline in the sales of Breakaway over the past few years and, unfortunately, we had to make the difficult decision to discontinue it.”
