Nestlé has announced plans to launch frozen foods that target weight-loss drug users.
In the last year, GLP-1 weight loss and diabetes drugs like Ozempic and Wegovy have skyrocketed in use as celebrities like Oprah Winfrey have credited them with their slimmer figures. With the growing number of consumers taking the drugs, Nestlé has revealed plans to launch the new frozen-food brand, Vital Pursuit, aimed at the burgeoning demographic.
