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Fortune
Fortune
Jacqueline Munis

Nespresso’s Dua Lipa era marks a shift from George Clooney’s activism to Gen Z aspiration

Dua Lipa poses (Credit: Lionel Hahn—Getty Images)

Something new is brewing at Nespresso: The company has named Dua Lipa its new global brand ambassador, tapping the pop star to help usher in a younger, more trend-driven era for the coffee brand.

Nespresso is banking on the cultural cachet of the three-time Grammy winner, who is known for her jet-setting lifestyle that she shares with her nearly 90 million Instagram followers. 

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