Nespresso is the latest new opening at Trinity Leeds and the coffee chain is offering masterclasses for customers.
The Nespresso boutique opened last week and as well as selling all the brand’s favourites there’s an opportunity for customers to enjoy a very different experience. It includes an interactive ‘taste and discover’ area, where customers can explore and create their own coffee recipes using iPad tutorials and Nespresso machines, alongside augmented reality experiences.
The latter gives consumers the opportunity to immerse themselves in the stories, heritage and expertise behind Nespresso coffees and understand how capsules are recycled - giving waste a second life.
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A ‘coffee as an art’ masterclass area also invites customers to learn about recipe creation – from roasting coffee beans to preparing cold brews – and gain insight into the brand’s sustainability programme.
Guillaume Chesneau, managing director of Nespresso UK and Ireland, said: “We strongly believe in the relevance of retail and recognise the important role that our boutiques play in delivering an elevated customer experience, working in tandem with other channels such as online.
“Our evolved boutique concept at Trinity Leeds will enable our customers to learn more about Nespresso blends, recipes, brewing methods and our commitment to sustainability.
"The new boutique offers sensorial excitement, excellent customer service and inspiring conversations with our coffee specialists, through immersive and personalised experiences that take coffee exploration further than ever before.”
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The boutique design reflects Nespresso’s long-standing commitment to sustainability, recycling, and circularity, with sustainable features including tabletops made with used coffee grounds, alongside 100% Forest Stewardship Council (FSC)-certified wood and LED lighting, and the use of sustainable materials sourced from the UK to reduce the boutique’s carbon footprint and minimise overall environmental impact.
This is the latest new opening at Trinity Leeds following Space NK and Miniso.
David Maddison, Trinity Leeds centre director, said: “Nespresso’s arrival at Trinity Leeds has been eagerly anticipated and we’re excited to kick off 2022 by welcoming them to our line-up. With such a unique customer experience – from augmented reality and demonstrations to masterclasses and more – we’re sure the new boutique will prove a big hit.”
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