Paola Lenti is unstoppable in her mission to create a better world: the Italian furniture company has been improving its production with a mission to re-use and give another life to leftovers and discarded materials. During Milan Design Week 2024, the company unveils a new chapter of its journey, which started in 2022 through a collaboration with Estudio Campana.
This year, the brand presents Nendo'sMottainai project, based on the Japanese word meaning 'not to waste, use the resources you have available'. To create the Hana-arashi series of furnishings and complements, Sato played with the colourful offcuts referencing the organic forms of blossoming cherry trees, in honour of Japan's most beautiful yearly event, a breath-taking moment able to bring people together.
