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Fortune
Fortune
Phil Wahba

Neiman Marcus's CEO is done wooing non-wealthy shoppers

(Credit: Photography by DeSean McClinton for Fortune)

Luxury's torrid growth coming out of the pandemic was bound to fall back down to Earth. But Neiman Marcus Group CEO Geoffroy van Raemdonck has a plan to deal with the sector's slowing momentum: focus on the biggest spenders and win over more shoppers from the jet-setting millionaire cohort.

Neiman Marcus, for decades the go-to retailer for affluent fashionistas who won't bat an eye at shelling out $15,000 for an Alexander McQueen lace dress, gets about 40% of its annual $5 billion revenue from only 2% of those shoppers. And in that clientele, most have net worths of at least seven figures.

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