Before boarding my 3,483-mile flight to cover Copenhagen Fashion Week for Marie Claire this weekend, I triple-checked my Tibi x L.L.Bean carry-on for three essentials. First, my lip and face masks (for beauty sleep); second, my Kindle (to tear through this year's best fantasy books when I couldn't actually sleep); and third, Nécessaire's new deodorant (for ensuring I stayed fresh once my feet hit the ground). That final packing list item had only been in my routine for a matter of days, but it had already earned plus-one status for my week of runways and designer interviews.
Nécessaire's entire lineup of hair, body, and skincare prides itself on "responsible luxury": formulas that look and smell like a rich-girl perfume or shampoo, but with granola, B-Corp-certified ingredients. The brand's new deodorant, released for $22 a tube at Sephora, Amazon, and its online boutique, promised to bring the same standards to the underarms department. Out with potentially harmful baking soda, aluminum, and parabens; in with gentle mandelic acid and odor-controlling vitamins B3 and B5. Plus, packaging that's sleek and minimal enough to pair with a Scandi-chic bag—not that I would need to carry it in my purse. With its promised 72-hour odor control, I could, supposedly, swipe it on once and be set for days (plural).
