Exhausted from a long campaign but buoyed by an extraordinary victory, Keir Starmer stood on the steps of Downing Street just over one year ago to deliver his victory speech. “Your government,” the new prime minister said, “should treat every single person in this country with respect.”
This message of respect resonated strongly in the year leading up to the campaign, coming as close as anything to providing a central argument to Labour’s case for government. And, according to polling and focus groups that my team at UCL Policy Lab designed along with polling company More in Common, it seemed to work.
