The average adult is willing to spend nearly £30 more at restaurants that look 'good' on social media, according to new research. A poll of 2,000 adults found 41 per cent believe a social media presence is now the best way to judge whether a restaurant is worth visiting, rising to 58 per cent, for 18 to 26-year-olds.
The most sought-after content includes food close-ups (49 per cent), restaurant décor (29 per cent) and behind-the-scenes footage (28 per cent). Of those, an estimated 21 per cent of the social media posts they view is related to food and eating out.
Kirsty Morris, managing director at Barclaycard Payments, which commissioned the research, said: "Our research shows that a quarter of diners look at the menu on social media before ordering. This is just one way the experience is improved for diners, so they can concentrate on getting that perfect, meal-side shot when they’re dining out.
