Nearly half of Brits (45%) are clueless about which animal species are endangered or on the brink of extinction – but 69% say they would like to learn more about wildlife endangerment.
A poll of 2,000 adults found that 48% could not list which animals are thriving, while 37% admit they know “little” or “nothing” about the world's most endangered species.
Many assume the southern white rhino and the giant panda – classed as “Near Threatened” and “Vulnerable”, respectively – are at risk of disappearing off the face of the planet for good.