Nearly 1,000 jobs at risk as Ted Baker prepares to appoint administrators

The Ted Baker shop in Covent Garden, London. Authentic Brands said the brand’s stores and website would continue to trade during administration. Photograph: Peter Nicholls/Reuters

Ted Baker’s European retail and online arm is to appoint administrators, putting almost 1,000 jobs at risk at the British brand.

The fashion brand, which has 46 stores in the UK and Europe, has been struggling for several years as it faced increasing competition and the fallout from the exit of its founder, Ray Kelvin, who stepped down in 2019 after allegations of “forced hugging”.