
The NCAA is suing popular gambling company DraftKings for trademark infringement, the Association announced in a release Friday evening.
The emergency temporary restraining order was formally filed in federal court in Indianapolis in an effort to stop the gambling brand from using the NCAA’s federally registered trademarks of “MARCH MADNESS,” “FINAL FOUR”, “ELITE EIGHT” and “SWEET SIXTEEN” in connection with the company’s sports wagering products and promotional marketing.