The NCAA is making several changes to the NCAA women's basketball tournament after the organization faced criticism for the disparity in equipment and marketing compared to the men's tourney last year.
“This year there will be numerous and notable enhancements to the championship,” Lynn Holzman, the NCAA vice president of women’s basketball said, per The Associated Press. “What those have translated to is an enhanced women’s basketball student-athlete experience and fan experience.”
The NCAA already expanded the tourney to 68 teams and it's also now referring to it as March Madness. In the past, only the men's tournament was referred to as March Madness in branding. The NCAA's senior vice president of basketball, Dan Gavitt, didn't give an exact amount but said the women's tourney is seeing significantly more investment.
