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TV Tech

George Winslow

NCAA: March Madness Sees Strong Audience Growth

NCAA DI Basketball March madness ESPN CBS Championship TBS truTV TNT

NCAA March Madness.

The NCAA has released figures showing that the NCAA Division I Men’s Basketball Championship and the Division 1 Women’s Basketball Championship both saw strong audience growth in opening rounds.

Through Saturday, the Men's Championship viewing on CBS, TBS, TVT and truTV averaged 9 million per game, a record while ESPN reported that the Women's second round games also set viewing records.

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