The NCAA has filed a federal complaint seeking an emergency restraining order to stop online sportsbook DraftKings from using registered trademarks associated with its men's and women's basketball tournaments.
The trademark infringement suit, lodged Friday in the Southern District of Indiana, demands DraftKings cease using terms such as "March Madness," "Final Four," "Elite Eight," and "Sweet Sixteen," or variations, in its betting products, promotions or marketing.
