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Broadcasting & Cable

Business

Jon Lafayette

NBCU Using NextGen TV To Provide Personalized Broadcasts at 6 Stations

NBCU NBC Los Angeles Miami NBCUniversal New York Philadelphia

NBCUniversal NextGen TV.

NBCUniversal said it is using NextGen TV technology to launch personalized experiences for broadcast viewers on six of its owned stations in four markets, starting Monday.

The technology is designed to create added engagement with viewers, advanced advertising opportunities and enhanced measurement of viewing.

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