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TV Tech
George Winslow

NBCU to Offer First-Ever Commercial-Free Hour During Live Coverage of the Olympics Opening Ceremony

NBC Olympics Opening Ceremony Delta Lilly Visa Xfinity Team USA the Opening Ceremony NBCUniversal
NBC.

PARIS—Among the many firsts set to happen during the Olympic Games Paris 2024 will be a commercial free hour during NBCUniversal's live coverage of the Opening Ceremony on Friday, July 26th on NBC and Peacock. 

Other firsts in this year’s coverage include a record amount of 4K, HDR coverage, the use of NextGen TV broadcasts by a few Gray Television stations to deliver 4K HDR and immersive sound and the extensive use of AI technologies. 

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