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TV Tech

George Winslow

NBCU Partners with Walmart to Test Retail Impact of Ads

Walmart NBCU Roku Walmart Connect NBCUniversal Lab

Couple watching TV

NEW YORK & BENTONVILLE, Ark.—As advertisers put more pressure on media companies to show that ads can have a profitable impact on sales, NBCUniversal and Walmart have announced that they will be running a test to see how ads in live streaming sports impact retail sales.

To assess the impact of the live streaming ads, NBCU will be joining Walmart Connect Partner Lab, a testing ground to improve and innovate new opportunities for omnichannel connections across social media, live streaming and more.

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