NBCUniversal said on Tuesday it has sold $1.2 billion in ads for the Olympic Games in Paris this summer and is on track to reach the all-time ad sales record for the Olympics.
The revenue total includes about $350 million from new advertisers and about $100 million from International Olympic Committee (IOC) sponsors including Procter & Gamble, Visa and Toyota, which is up 18% from the Covid-restricted Summer Games in Tokyo in 2021, NBCU told Reuters.
